Friday, 30 December 2011
The African Mobile Revolution.
On the 7th November 2011 at the One & Only hotel in Cape Town, Afrozaar's Rich Cheary joined numerous industry leaders invited by Google to discuss and share their views on mobile adoption, uptake and platform decisions with some of South Africa's C-Level execs who are needing to embark on a mobile journey with the general public, customers, staff and partners.
We can all agree that mobile has arrived and is completely revolutionizing Africa. The question is: what are you, as a marketing leader, going to do about it?
Today’s consumers are always connected no matter where they are. Driven by internet connected phone adoption, the mobile internet has become an indispensable part of daily life. As a result, consumers are searching more, browsing more, and engaging with apps more - and these trends are set to accelerate.
Who is this mobile consumer and how are they shifting their engagement from feature phones to smartphones in Africa? As we undergo one of the most dramatic consumer behavior transformations in history, we are challenged to identify new marketing strategies that ensure meaningful connections with the new mobile consumer.
Think Mobile Africa is a gathering of top marketing executives, industry visionaries, and agency leaders to discuss all things mobile.
Have a squizz at the great agenda that was put together.
Mobile Apps presentation for download.