Afrozaar's Rich Cheary presented to Mobile Entertainment Africa 2012 delegates around mobile apps in a retail environment. He touched on number of hard hitting items such as digital ownership within a mall space, as to who exactly owns and is responsible for this, as well as the fact that perceptions of what goes into building an app is often underestimated. With reference to Afrozaar's www.smartmallapp.com platform he shared with the audience who exactly is in line to benefit and how from having a mall app rolled out. The over all conference was very well attended and managed excellently by the All Amber team.

The African Mobile Revolution.

On the 7th November 2011 at the One & Only hotel in Cape Town, Afrozaar's Rich Cheary joined numerous industry leaders invited by Google to discuss and share their views on mobile adoption, uptake and platform decisions with some of South Africa's C-Level execs who are needing to embark on a mobile journey with the general public, customers, staff and partners.

We can all agree that mobile has arrived and is completely revolutionizing Africa. The question is: what are you, as a marketing leader, going to do about it?

Today’s consumers are always connected no matter where they are. Driven by internet connected phone adoption, the mobile internet has become an indispensable part of daily life. As a result, consumers are searching more, browsing more, and engaging with apps more - and these trends are set to accelerate.

Who is this mobile consumer and how are they shifting their engagement from feature phones to smartphones in Africa? As we undergo one of the most dramatic consumer behavior transformations in history, we are challenged to identify new marketing strategies that ensure meaningful connections with the new mobile consumer.

Think Mobile Africa is a gathering of top marketing executives, industry visionaries, and agency leaders to discuss all things mobile.

 Have a squizz at the great agenda that was put together.

Mobile Apps presentation for download. 

 

The Afrozaar team played a role in the Global AppsWorld event. The event was well attended in some sections and not so in others. What was great to see was the fact that the expectation and representation from most operators, corporates, handset manufacturers was good. The event had a number of zones that satisfied social media enthusiatss, corprate app enthusiasts and also the technical minded and developer. Afrozaar sat on a few panel discussions around mobile apps and business representation in the mobile space to where and how can developers get involved and start shifting their focus into a mobile direction.

Read more...

Google SA organised an Android developer day at the start of 2011. It was a great event that had the priviledge of having Juston Mattson extend his African holiday to share some superb insight into the Android platform as a whole with some specific deep dives we will love in the new Android 2.3 (Gingerbread)

Read more...

Afrozaar have recently taken on shared responsibility in the coordination and organization of the Cape Town Google Technical User Group. The first event under the new GTUG structure was focused around Android and specifically the launch of Android Developer Challenge

A superb group of Google technical enthusiasts came for what was going to be a great gathering, where networking, ideas, concepts and all things Google and/or Android were topics of discussion.

Read more...

Afrozaar's Dirk le Roux participated in the panel discussion at the Google South Africa developer day on the 8th November 2010.

It was a great event where entrepreneurs, developers, investors and marketing crowd were taken on a journey through some of the exciting technological advancements Google have and will release in 2011.

Read more...