Independent Media Group goes Digital
It was 2014, the Independent Media Group had recently been acquired by a consortium of private and government investment businesses from the original Irish Independent owners. Back then it was previously known as Independent Newspapers, which had over 32 printed newspaper titles (national, regional and community) and only one news website (www.iol.co.za).
The Afrozaar digital product team approached the new owners and proposed a digital journey and digital platform implementation plan to transform the traditional newspaper group into a globally positioned digital first media business.
After partnering with The Telegraph Media Group (2011 to 2014) Afrozaar had the experience needed to assist with establishing a high-frequency digital publishing ecosystem.