Our Work

Sunday Business Post


The Sunday Business Post was launched in 1989 and has become a ‘must-read’ title for Ireland’s business decision makers.

What we did

Development of technology platform powering content syndication and redistribution with the following features:

  • Complete redevelopment of all digital channels including web and native mobile apps.
  • Centralised curation and scheduling of content across apps.
  • New subscription management system.
  • Flexible and configurable metering to support new digital strategy and commercial model.
  • Responsive website.
  • Redeveloped handset and tablet apps.
  • Video, galleries and social sharing features.

Independent Media


Independent Newspapers  is one of the largest newspaper groups in South Africa, publishing more than 30 daily and weekly newspapers in the country’s 3 major metropolitan areas.

What we did

Development of a digital newsstand aggregating and distributing over 20 print titles with the following features:

  • Integration with existing content management system (Atex Prestige)
  • Daily and weekly title distribution across Android and Apple platforms
  • Packaging and distribution of multimedia content
  • ABC compliant replicas including print advertisements and full edition content
  • Single sign-on across all titles and platforms
  • Archive of past editions
  • Downloadable PDF versions of titles for offline viewing
  • Thank you Afrozaar. The quality of your Baobab Suite delivery into Independant, a large media organisation, was done extremely well. I now have the digital foundation to scale our product & service offering across web & mobile.

    Anthony Robinson
    Anthony Robinson
    CDO, Independant Newspapers

African News Agency


The African News Agency (ANA) is Africa’s first syndicated multimedia news service and strives to be the continent’s single source of reliable and credible news on government, politics, economies, markets, business, sports and lifestyle.

What we did

Development of technology platform powering content syndication and redistribution with the following features:

  • Article creation, workflow and scheduling
  • Aggregation of content from additional sources e.g. Xinhua, AP and DPA
  • Integration with editorial platforms via news ML
  • High performance web publishing and feed distribution (e.g. RSS, JSON)
  • Mobile apps (coming soon)

The Telegraph


The Telegraph Media Group is a multi-media news publisher of world-renowned, agenda-setting content across titles which include The Daily Telegraph, the UK’s best-selling quality daily newspaper.

What we did

  • Implementation of Boabab Mobile Back-end as a Service powering digital content delivery across all mobile apps and platforms
  • Integration with Escenic editorial, CRM, Advertising DFP platforms
  • Developed iPad, Android and Amazon Kindle tablet apps for edition-based content
  • Provided secure content services to 3rd party developed iPhone and Android handset apps for continuous content feeds
  • Integration of content from third-party providers including games and puzzles
  • Pioneered Windows 8 app development together with app partner Infusion


  • 100% success rate in delivery of digital edition content since 2012
  • Improved efficiency with reusable ingestor API’s and reliable integration points with subscription and other systems
  • Increased revenue generation options with metering and paywalling at runtime by platform, title, section and geographic location
  • Reduced development costs with open API’s and mobile SDK’s
  • Reduced operational overheads through centralised control of content across all platforms and channels